To enable members of the team to email The Goo I needed to create an email filter to parse incoming emails. The email parser is called via .procmailrc and is implemented with the help of the Email::Filter Perl module.
But there's much more to be done. Why not apply an email filter across all emails in the organisation that helps to stick Things together? The idea is for a special email filter that analyses the content of an email and associates it with other Things by embedding links. The recipient of the email can quickly jump to, or perform actions on, these associated Things.